TRIPLE BOGEY BREWING CO

Always a blast working with a team that’s powered by passion. Triple Bogey Brewing is crushing it in the golf space and this inspired us to jump in and assist with technical insights, workflow executions, as well as the design, copy, and creative process to support their vision.

We built a new website, including e-commerce, as well as implemented, integrated, and managed the necessary backend apps (GTM, GA4, GA, FB Pixel) to ensure every event and KPI was not only measurable, but in-sync with business objectives. Copy and design were crafted with SEO in mind as were landing pages, QR Codes for offline conversions, UTM parameters, and more to generate attributable insights and boost ROAS. Measure, iterate, improve. Triple Bogey owns page rank and organic outperforms paid. A matter of connecting the dots.

A fully automated online locator was designed and developed to assist customers with sourcing product. Dynamic forms were implemented to manage inbound inquires and requests with conditional redirects and handoffs. CRM’s are automatically updated. Custom feeds for both Google Merchant and Facebook / Instagram populate and synchronize online shopping experiences. Custom audiences were set-up and machine learning initiated. Channel activity is amplified. Conversions increase. Brand awareness grows.

With the backend architecture in place we leaned into designing POS collateral that would stand out and create a meaningful and memorable impact on consumers. The ability to quickly create bespoke content and or customize promotional materials is a vital means to connecting with both vendors (B2B) and consumers (B2C). Bridging this ecosystem with a specific community deepens the brand’s relationship and drives incremental business. Social media was also leveraged with similar creative as well as a focus on customer lifestyles and locations. Enjoying a Triple Bogey is a part of its customer story, and that just works. Our job was to amplify it. ‘Take your best day and triple it!’

QR Codes on cans and signage created a completely new marketing channel. Can graphics and bold use of the business’ script logo deepened associative recall. Conversations changed from what to how. All metrics are trending in the right directions. Growth over time is getting all of the little things right. And often.

Launch of Half & Half Hard Lemonade & Iced Tea crushed all expectations. Bright, old, energized creative leveraged product awareness and social proof to generate curiosity. We let the product do the talking, and it certainly did. Over 200 locations in 3 months. An LCBO application. Only outpaced by Original Lager (the brand’s anchor).

2023 marked the brand’s biggest year ever. Proof a good thing can get even better – and scale with intuitively leveraged digital. Launch of Transfusions crushed all forecasts and expectations. A great brand servicing a community in bespoke way that removes direct competition. No need to reinvent any wheels, just find ways to go even faster. #BetterHitAnother

ClientTriple BogeyServicesDigital Marketing | Content Creation | CreativeLinktriplebogey.com