The 'not so small anymore' business that's absolutely crushing it.

The team at Triple Bogey was already crushing it so we simply listened, took notes, then set out to harness their unique business model and multitude of ideas into a fully integrated marketing engine and tech stack that reduced admin tasks (lost time) and ultimately allowed their team and messaging to do what it does best ... exceed expectations. #BETTERHITANOTHER

Gimme that Sunshine. A play on words that also came with song and turned this great tasting mix into a summer sensation.

rebuilding the website from the ground up meant we could create pages, craft copy, and design content that optimized for SEO, fully integrated with GA4 (Google's newest events driven analytics), as well as scalable

launching a new product is always fun, their Half & Half Hard Lemonade & Iced Tea crushed expectations to the point that we were soon building out pitch decks for LCBO availability

onsite posters as well as a variety of POS materials are always in the mix

mobile first thinking makes sense when 80% of traffic originates on small screens

consistent brand messaging across channels and media improves both recognition and action

sell sheets and B2B marketing materials

lots of experiential focus to bring the party to wherever people gather - supporting events translates into community loyalty

incremental online exposure and interest plus a boost in branded merchandise sales lead the company to initiate a Specialty Retail line to be sold in Pro Shops and through locations - limited edition graphic tees coming soon

when you get overwhelmed by positive feedback, best to turn that around into social proof

lots of fun working with Hurry Hard Amber Lager (a Triple Bogey Special Brand)

creating a fully automated means to locate products across the province drives a crazy amount of traffic to Triple Bogey's partners in addition to exponential sales

Specialty Retail 2023 - the demand for branded merchandise is crazy, so why not collab with locations

lots of social media activities to engage and entertain followers

customer focused messaging to drive activity and foster community engagement

distinctive use of brand colours to differentiate across outbound channels

pushing branded merchandise promotes the brand offline

#teaoneup A modern twist on a timeless classic.

quick mock-ups for presentation - always easier to show than try and explain

Social Proof - Engagement drives transactions.

QR Codes created an entirely new channel. Offline gets online.

Photography and content creation.

In ice. On Tables. All the time messaging and 'Calls to Action' translate into brand recognition and influence consumer choices.

The Hurry Hard 'house party' continues to to roll.

Launched Golf's Iconic Cocktail in Canada. Bold. Simple. Focused. Over 500,000 sold in first season. #BetterHitAnother

Find ways to carry conversations across channels. (and sports)

So much fun introducing products to new consumers across the country.

Slide Decks and Sales Collateral are all in the mix when generating exposure and growing B2B interest.

TRIPLE BOGEY BREWING CO

Always a blast working with a team that’s powered by passion. Triple Bogey Brewing is crushing it in the golf space and this inspired us to jump in and assist with technical insights, workflow executions, as well as the design, copy, and creative process to support their vision.

We built a new website, including e-commerce, as well as implemented, integrated, and managed the necessary backend apps (GTM, GA4, GA, FB Pixel) to ensure every event and KPI was not only measurable, but in-sync with business objectives. Copy and design were crafted with SEO in mind as were landing pages, QR Codes for offline conversions, UTM parameters, and more to generate attributable insights and boost ROAS. Measure, iterate, improve. Triple Bogey owns page rank and organic outperforms paid. A matter of connecting the dots.

A fully automated online locator was designed and developed to assist customers with sourcing product. Dynamic forms were implemented to manage inbound inquires and requests with conditional redirects and handoffs. CRM’s are automatically updated. Custom feeds for both Google Merchant and Facebook / Instagram populate and synchronize online shopping experiences. Custom audiences were set-up and machine learning initiated. Channel activity is amplified. Conversions increase. Brand awareness grows.

With the backend architecture in place we leaned into designing POS collateral that would stand out and create a meaningful and memorable impact on consumers. The ability to quickly create bespoke content and or customize promotional materials is a vital means to connecting with both vendors (B2B) and consumers (B2C). Bridging this ecosystem with a specific community deepens the brand’s relationship and drives incremental business. Social media was also leveraged with similar creative as well as a focus on customer lifestyles and locations. Enjoying a Triple Bogey is a part of its customer story, and that just works. Our job was to amplify it. ‘Take your best day and triple it!’

QR Codes on cans and signage created a completely new marketing channel. Can graphics and bold use of the business’ script logo deepened associative recall. Conversations changed from what to how. All metrics are trending in the right directions. Growth over time is getting all of the little things right. And often.

Launch of Half & Half Hard Lemonade & Iced Tea crushed all expectations. Bright, old, energized creative leveraged product awareness and social proof to generate curiosity. We let the product do the talking, and it certainly did. Over 200 locations in 3 months. An LCBO application. Only outpaced by Original Lager (the brand’s anchor).

2023 marked the brand’s biggest year ever. Proof a good thing can get even better – and scale with intuitively leveraged digital. Launch of Transfusions crushed all forecasts and expectations. A great brand servicing a community in bespoke way that removes direct competition. No need to reinvent any wheels, just find ways to go even faster. #BetterHitAnother

ClientTriple BogeyServicesDigital Marketing | Content Creation | CreativeLinktriplebogey.com

The 'not so small anymore' business that's absolutely crushing it.

TRIPLE BOGEY BREWING CO

OTHER PROJECTS

Additional tasks we've taken to ...

MOCK-UPS AND EXTRAS

SKINVACIOUS

GIANT VIDEO

DRONES CANADA

REDLINE HOCKEY

CENTRE ON BARTON

KEYSTONE CONDOS

GOLF NEWS NOW