the website UI and UX were kept simple and on brand

automated onboarding with clear, simple instructions and information were used to 'introduce' consumers to the product

stimulate, nourish, protect

each step in the process was communicated in steps of detail as to not overwhelm or under explain

an online course was designed and developed for Vendors / Practitioners to become certified in the modality

a character was created to serve as the voice of the brand online - support in a friendly, conversational style

collaborations with select influencers helped launch the brand and secure a distributor as well as help support local shops / spas carrying the product

a tag was created / used to 'brand' the Starter Kit - gateway product

tri-folds were created for POS display

launch campaign

sharing of information from unbiased sources meshed with our holistic approach

display campaign

branded content cards were included with started kits

branded forms and informational materials were created to create a uniform experience

a resource portal (members only) was created for Vendor specific materials

training manuals were created with an emphasis on simplification

informational emails were crafted to support purchases as well as market events, promotions, etc

cards were included with POS purchase to encourage online registration and establish touchpoint acquisitions - savings on replenishments translated into repeat customers

taking a less is more approach kept the focus clear and the overall experience consistent

I know what I need.

updates, notifications, support and additional skincare tips highlighted our online conversation

online promotions that convert

branded forms were created for Vendors creating a consistent client experience - Practitioners were incentivized for registrations - added touchpoints

soft imagery and clean graphics helped to clearly communicate on all platforms

posters were designed for experiential events

the language of the platform

connecting dots results in stronger structures

products were shot on dark and light backgrounds for current / future use

#skinspiration was created to tag / collaborate with influencers and users online

It's time to rethink skincare

instagram

we used a minimalist approach when staging and shooting the product images

functionality was integrated into packaging

we used a desaturated look to maintain clear focus on content

It's time to rethink skincare.

drawing lines leads to healthy conclusions

we worked with key influencers in select areas of high interest based on integrated (web, google, email) analytics

the secret of change ...

let it glow

are you super retina ready? - healthy skin = healthy selfie

social testimonials and endorsements assist with credibility

strategic exit pop-ups and inline forms assisted in growing database

visuals and copy emphasized a holistic approach