elevated thinking, leads to elevated living

Keystone required a more dynamic digital presence that better summarized answers to inquires regarding a new pre-construction project. We quickly adapted the minimal design approach of their existing Presentation Centre and early brand initiatives to create a seamless and consistent inbound experience. Analytics were put into place as were customized goals. Now they had measurable insight and KPI's were easily matched against conversions when connected to Sales. Iterations drove metrics. And metrics translated into transactions. Not that any product actually sells itself, but when you automate enough processes and accurately match interest with availability, it sort of does.

through integrations we built a consumer flow that engaged and connected potential purchasers from initial search to personalized information to additional details to contact with Sales

simple messaging was used to clearly communicate updates and incentives for registrants - succinct, relevant, timely, helpful

animated graphics for email communications

POS materials for Presentation Centre

visual cues

amenity focus for email onboarding

social campaigns

subtle assets with off-canvas menu

an elegant minimalist website

mini campaigns were used to notify consumers of upcoming events - like the release of the penthouse levels

seasonal incentive campaigns

posters were created for the various events

automated emails were created as well as segmented by interest ensuring that the right information and details were in the hands of those inquiring

timely emails were communicated to keep everyone up to date and with current information

clean, simple, and connected by nature - welcome to elevated living

print materials

with 95% of the traffic coming through the website it made sense to create and maintain a dynamic experience

animated email header

investor brochures

blacklines features

invitations to events with customized onboarding

motion

mobile communications

KEYSTONE CONDOS

The Phase 1 launch of Kaneff Homes’ landmark residential condominium development required a plan to both differentiate its USP as well ensuring it was prominently positioned within a highly competitive market – we set upon the task of creating visuals that focused on the tranquil nature of the project. An elegant and comprehensive website was designed to communicate all of the tangible benefits and unique advantages while digital campaigns brought in the interest.

Automated drip campaigns, with advanced segmentation, were put in place for registrants as well as catering communications to Agents through a secured Broker portal. Integrations with a CRM connected the Sales team with interested consumers as did an online chat platform ensuring every conversation could be quickly and effectively managed from one place. POS materials, signage, and online assets were replenished. A series of targeted mini-campaigns kept interest levels high. Because after all, elevated thinking leads to elevated living.

By the way, Phase 1 is sold out 😉
And our digital architecture, automations, and leveraged AI (Analytics, Data Layer Tags, KPI Goals, CRM, API’s) were so well structured that they were able to manage Phase 2 in-house.

elevated thinking, leads to elevated living

KEYSTONE CONDOS

OTHER PROJECTS

Additional tasks we've taken to ...

GIANT VIDEO

CENTRE ON BARTON

REDLINE HOCKEY

DRONES CANADA

SKINVACIOUS

FOREST GATE AT LIONHEAD

MOCK-UPS AND EXTRAS

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