KANEFF GOLF

Kaneff golf were renovating their existing website and required some front end development assistance and mobile interfacing. Internal staff managed the ‘what’ (they know the golf business) while we tended to the the ‘where’, ‘why’, and ‘how’ – as the UI and UX of any digital interaction nowadays can make or break the online relationship. Using third party apps for inbound inquiries, bookings, and payment gateways creates consistency issues as well as integration concerns so we developed API workarounds to create as seamless an omnichannel experience as possible. Assets were created to simplify and consolidate the UI and a less is more approach for styles and colours laid the framework for a more branded experience.

The result was a website platform and CMS that could be easily managed by their internal team and also integrated with their CRM of choice. This shortened the time between interest and answers for potential customers. Lead generation always works better with a workflow that is fully connected and engaged for the duration of the customer journey.

Design wise we created an overall look and feel they could easily adapt and use across inbound channels to increase omni-channel cohesion.

The changes triggered positive increases in lead generation, online events, and transactions. They type of feedback we work hard to make sure happens.

ClientKANEFF GOLFServicesWEB, DESIGN, COPY, AUTOMATION, INTEGRATIONS