The premise / challenge was to create an account within the golf space that placed the focus on 'fun' and oftentimes 'frivolous' side of the game that is often taken too seriously. Understanding that their are segments within every audience or community is the way to attract like minded thinkers and target communications. We grew this 'group' from zero to 7,000 with no budget and no content.

because trying to be all things to all consumers tends to not reaching any of them


Additional tasks we've taken to ...

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