refresh the visuals and build an integrated workflow

old ways simply won't open new doors ... in addition to a visual refresh we created an integrated lead mapping and onboarding process

each model was unique in its presentation

with a boutique collection we kept the focus clearly on the product - each model had its own identity as we knew each new homeowner would have the same

simple, elegant, designs were created for the screens in Sales Centre

seasonal changes maintained dynamic communications

seasonal model

clean and simple blacklines

overlayed info onto pre-existing siteplan - kept it up to date to promote scarcity

a customized online booking platform was integrated and styled to match the project visuals

Forest Gate project copy - longer form

scalable architectures enabled us to quickly and efficiently apply analytical insights to another collection

website, online booking platform, fully segmented email automations complete with metrics, online chat, CRM integration, and more all improved the customer experience

using a more dynamic approach to web design meant a seamless journey for the customer as well as maintaining that all important connection and informational rich conversation between sales and clients

simplified A-Frame to create awareness in areas away from the site location

designed and developed the Forest Gate website(s) - integrated CHAT as well as analytics / GTM / onboarding and subsequent data integrations increasing connectivity and generating visits

Features and Finishes - matched the online look

mocks for use on screens (digital slideshow)

overlayed info onto pre-existing siteplan - kept it up to date to promote scarcity

repurposed existing covers (print materials) to create consistency

digital ads were both timely and relevant

events and incentives were designed to 'gamify' the process and have a little fun - a strategy that increased engagement

we made the siteplan dynamic so that information and availability were as current as possible making the bridge between sales and purchasers seamless - registered consumers were notified in real time of lot and model availability

graphics were designed to closely mirror an existing touchscreen interface at the Sales Centre

Collections were colour coded for clarity

investor brochures

email lists were segmented so that communications matched preferences

quality is in the details

outdoor signage

the little things

seasonal activations

digital screens to highlight location and amenities

A-Frame mock ups

another mock up of email style

social banners

pre-launch lead magnet and landing page

mobile communications

FOREST GATE AT LIONHEAD

Working with a respected builder our original task was to develop a boutique website for a small inventory of detached homes. Bypassing more traditional approaches and implementing a ‘Sell to where the customers are’ we welcomed potential customers to learn all about the product, location, geo amenities, well before their initial visit to the Sales Centre. An inbound digital first strategy was implemented utilizing online ads, iterative insight and analytics, and onboarding automations designed to source interest and intention vs postal codes and demographics. This fully integrated approach provided early connections with leads and sales while converting potential purchasers into proud homeowners.

Based on the success of the detached homes, a similar digital architecture and eco-system was the rolled out for a collection of Town Manors. Online campaigns, a resource rich website, and integrated real-time access to sales and support, including appointment integrations, once again transformed a more traditional workflow into a transactional based system that generated positive results in a down market.

A reputable builder deserves a quality experience. Brand is linked to value. We updated and upgraded many key touchpoints along the customer journey. Digital campaigns, website design and development, insight driven analytics, email automations, CRM and chat integrations, refreshed POP materials, signage and more were all part of creating a consistent high value data driven experience.

refresh the visuals and build an integrated workflow

old ways simply won't open new doors ... in addition to a visual refresh we created an integrated lead mapping and onboarding process

scalable architectures enabled us to quickly and efficiently apply analytical insights to another collection

website, online booking platform, fully segmented email automations complete with metrics, online chat, CRM integration, and more all improved the customer experience

FOREST GATE AT LIONHEAD

OTHER PROJECTS

Additional tasks we've taken to ...

HEALTHCARE CONNECT PLUS

CENTRE ON BARTON

ILIKE ORGANICS CANADA

MOCK-UPS AND EXTRAS

REDLINE HOCKEY

CARDINAL GOLF GROUP

GIANT VIDEO

DRONES CANADA