Refocus the brand. Build an integrated tech stack. Establish visual cohesion. Drove over $1,000,000 in incremental top-line revenue.

And sometimes far less turns into way more. The challenge at Cardinal Golf Group was to turn down the noise and simplify the messaging. Consolidation of processes, updating infrastructure, and clarity in communication dramatically increased consumer engagement and experience.

It's about golf. That's the hero.

SImple. Clear. Now.

Without many assets the challenge was to find ways to refocus consumers on the core product. It's why they follow. It's why they book.

Warm things up. People act on emotion. Invite them.

Integrated storytelling. Rolling out content in a purposeful way to support digital wayfinding.

Perspective is everything. Focus on the product.

Moving information online and providing the ability for costumers to book, buy, RSVP, and more is table stakes in today's e-commerce driven economy. The implementation of smart forms and an integration with Stripe allowed Cardinal to leverage an always on approach to sales.

PDF downloads and printed materials were also part of the mix. Creating guidelines ensure consistency across channels as well as properties.

Everyone's welcome. Visual invitations.

Letting people know tends to be how people tend to know.

Keep things fun.

Smart UI. Proper Heuristics. Visual Cohesion. Websites and landing pages need to be in sync with all channels for an optimum user experience.

For those still keeping score. Simple works.

Returning the focus the reason people play. More show, less tell.

Wayfinding and notifications are important. Courtesy and information valuable to consumers.

Notification and informative messages with a 'golfing' angle. Talk the talk.

Promotions at POS are always fun ways to drive additional revenue. Doing it yourself alway brings into play insight and first party data.

Context. Know where the message will be placed. Respond to those surroundings.

Creating a Promotional Series providing a platform from which to tell (and sell) the Cardinal story. Consumers enjoy context.

Simplification of the menu along with clear updates and ingredients drove exponential use and sales.

And yes we absolutely do events.

Using the various screens around the clubhouse added an extra layer of detail and provided a captive channel. QR Codes tracked engagement and its proved substantial.

Let them now. Invite them back.

Measurable impact of engaging content on activity.

Having GPS in the Golf Carts is a luxury. And being able to add time time between shots as an additional channel proved valuable. Calls to action inline with timely placements equals convenience and conversions.

Email is busy. One message. Clear communication. And thoughtful and considerate usage builds trust. (And generates open rates above 50% when done right)

Keeping customers in the loop across channels with a consistent message translates into trust and engagement.

Snap in posters were utilized at various key traffic areas to maximize exposure and pass through information.

Always have a plan. Focus on your customer.

Elevated perspectives.

Prepare to tell a story. Design with purpose. Building a framework that inspires action.

Let it snow. Let it snow. Let it snow.

Keep the brand part of the narrative.

CARDINAL GOLF GROUP

The challenge at Cardinal was to consolidate their digital infrastructure but to mobilize their communication strategy. Multiple locations, different software, variances in ideas and direction often create a disconnect between brand and consumer. We went to work building an integrated tech stack that increased overall functionality and output. We implemented tracking to all facets of the stack. Google Tag Manager, GA4 Analytics, UTM parameters were all set-up alongside corresponding lead generation events. This lead to insights. This opened the door to Custom Audiences and improved CTA’s across channels. Customer match was also used to leverage an existing database of purchasers who convert offline.

On the creative side we refocused the story based on the ‘hero’ – being the golf course and the experience of playing at Cardinal. A simple and compelling storyline and content strategy led to steady organic growth (the valuable sort) that supported KPI’s and revenue generating indicators. Wayfinding and notification style communications replaced long and too often unrelated messaging. Meeting the customer ‘where they are’ with the information they wanted / needed led to increases in engagement levels (open rates, click thru ratios, transactional activities). A conversational approach was used to engage ‘golfers’ using the language they ‘know’ and the jargon they appreciate. Golf is a game. Cardinal is in the ‘fun’ business. A series of incremental ‘wins’ with all metrics lead to brand trust and boosts in engagement at all stages of the purchase journey leading to a 1,500,000 in revenue above forecasted budget.

Modular thinking. With a marketing team of one it was imperative to build a system that could harness the ideas of many while producing output across channels efficiently. Each design was created with different channels and screen sizes in mind. Responsive designs were able to adapt and resize to various output channels so promotional initiatives were available at POS, in GPS, on Screens, Emails, in Socials and could maximize exposure quickly and within timelines / timeframes. An always on / realtime approach is necessary to leverage information and access consumers. Agility and speed are extremely important within a 24×7 always accessible marketplace.

The implementation of fully integrated Smart Forms allowed for an ‘always on’ approach to selling and was instrumental driving sales, RSVP’s, memberships registrations, league registrations, juniors camps, job applications, and more. Align that with making more information available online (hello SEO) we were able to answer consumer questions in real time. These changes created a more dynamic environment for Cardinal customers. It’s lead generation on autoplay.

ClientCardinal Golf GroupServicesStrategy, Branding, Web Design, Tech Stack, Graphics, Copy, Socials

Refocus the brand. Build an integrated tech stack. Establish visual cohesion. Drove over $1,000,000 in incremental top-line revenue.

And sometimes far less turns into way more. The challenge at Cardinal Golf Group was to turn down the noise and simplify the messaging. Consolidation of processes, updating infrastructure, and clarity in communication dramatically increased consumer engagement and experience.

CARDINAL GOLF GROUP

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